Working Together
Throughout my years of client management, I’ve found the healthiest and most beneficial relationships are built on an upfront agreement of the cost, timing and scope of the work to be completed by each party.
All work is estimated - time and cost - for approval. Once the work begins, in most instances, it will be delivered within 3 to 7 business days (i.e. Mon – Fri).
Services Overview
Marketing Strategic Planning
A strategic marketing plan is the roadmap for which marketing aligns to the business initiatives and outcomes planned each year. I’ll work to create a high-level yearly plan that’s broken down by quarter for execution. It is continuously referenced to help make decisions and developed with anticipated updates to align with the changing market circumstances.
Content Development
Content development is a broad term to capture the creation of content - anything can be consumed from copy to video to photo to infographics, etc. - for use across various platforms. It can span websites, blogs, social, print as well as internal channels such as forums, policies, procedures and much more. My experience provides conceptual ideas, design and final copy for execution.
Marketing Program Management
Marketing program management invests more time and energy in helping your business grow. I’ll implement incremental changes, provide coaching and mentoring to those accountable to support your
day-to-day business that gets the work done.
Modernizing Marketing Operations
Modernizing Marketing Operations consists of a virtual session that is facilitated with the intent to help focus people, processes and tools on the alignment to the changing business priorities. It looks at what’s not working and how to make the necessary incremental changes to move forward.