Creating high-performing Marketing teams
“Work is more fun when we’re set up for success!”
Working Together
Marketing Strategic Planning
A strategic marketing plan is the roadmap for which marketing aligns to the business initiatives and outcomes planned each year. I’ll work to create a high-level yearly plan that’s broken down by quarter for execution. It is continuously referenced to help make decisions and developed with anticipated updates to align with the changing market circumstances.
Modernizing Marketing Operations
Modernizing Marketing Operations consists of a virtual session that is facilitated with the intent to help focus people, processes and tools on the alignment to the changing business priorities. It looks at what’s not working and how to make the necessary incremental changes to move forward.
Marketing Program Management
Marketing program management invests more time and energy in helping your business grow. I’ll implement incremental changes, provide coaching and mentoring to those accountable to support your day-to-day business that gets the work done.
Content Development
Content development is a broad term to capture the creation of content - anything can be consumed from copy to video to photo to infographics, etc. - for use across various platforms. It can span websites, blogs, social, print as well as internal channels such as forums, policies, procedures and much more. My experience provides conceptual ideas, design and final copy for execution.